The idea of displaying art in a company or institution is more than just enhancement of the space. It is to stimulate the senses, to surprise, to make one stop and wonder, imagine, to feel excited, with the overall impression that this is a company or institution, with something special to offer.
A company or institution consists of people and people need cultural and artistic input, because it speaks to our hearts and feelings, which again is important in a way companies and institutions wish to be perceived. It is part of the corporate identity.
An artist who creates interesting and engaging art gives us that little kick of something special, a stimulus that we cannot always quite come to terms with or qualify.
It has to do with the personality of the artist, the experience gleaned through the artist's life, the capacity to work with colours, technical skills, intelligence and soul, and last, but not least, courage.